Breakfast Club Canada

Power Up Campaign

Every child should start their day with a nutritious breakfast. Even in video games like Kirby and Mario Bros, eating helps you power up and level up. The purpose of this campaign was to highlight the importance of a healthy breakfast in a child's life through the visual of a retro video game to entice the viewer's attention and evoke a sense of nostalgia.

Adobe After Effects/Photoshop/Illustrator

Storyboards

Assets

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Case X